Learn The Art Of Photographic Make-up Part 2

Photographic lighting can drain colour from the face, throwing it into relief and causing unnatural effects and contours while emphasising prominent features. Overhead lighting techniques in particular can also throw the eyes into an unflattering shadow, creating an array of problems in comparison to natural daylight.

To ensure a camera-ready complexion is achieved, the application of make-up can be adapted in the following ways:

• A white masking cream should be used to successfully disguise uneven skin tone and dark under eye circles. Although cream textured cosmetics should be kept to a minimum in photographic make-up, this particular product is not only long lasting but provides a more effective coverage in comparison to concealer.
• As lighting has a draining effect on the skin, a foundation 1-2 shades darker in comparison to your regular product is required. It is essential that the base used is of an even and matte finish while still providing a good coverage without heaviness.
• An oily finish will create a reflection once captured on camera. This can easily be prevented by ensuring that powder is always applied.
• All shading and highlighting techniques used should be with cream based products only and set with a dusting of fine translucent powder. This is particularly important when creating a soft effect and is the perfect option for bridal make-up.
• As the camera has a bleaching effect on the rounded areas of the face, blusher should be applied in an angular line slightly lower than usual. The application of highlighter and shader is also essential to successfully accentuate the blusher.
• It is vital to ensure that the socket line is not over emphasized with eye shadow application as this will result in a visible deep shadow created by overhead lighting.