Weight loss - is sensory stimulation sabotaging your silhouette?

 Food for thought: sensory stimulation can contribute to an over satisfied stomach.

Although tasty treats and takeaways may tickle our taste buds, the sensory stimulation that stems from these specific 'food' sources can also trigger the temptation to overeat.

In fact, our desperation to demolish a delicious dish or dessert can not only be driven by our sense of sight, smell and sound - something as simple as a sizzling sausage can steer us to over satisfy our stomaches - but triggered by taste and texture - our body and brain are besotted with common weight loss weaknesses such as cakes and confectionery which are renowned for combining tantalizing tastes, with tempting textures (think a crunchy chocolate bar oozing with caramel!).

Instead of sabotaging your silhouette by over consuming a captivating combination that stimulates your senses, learn to listen to your body as opposed to a brain that's been bombarded by the treats and takeaways that are tailored to tempt you. Although you may simply struggle to control cravings - a common concern when willpower is weakened during 'difficult' days - it's important to remember that sensory stimulation is not only one of the core culprits responsible for creating a false feeling of hunger, but a core contributing factor in our overwhelming urge to consume unnecessary calories - a problem that is particularly apparent in people who are prone to finding pleasure in processed food, and/or experience positive emotions when eating sugary (or savoury) 'food' sources.

Top tip: we are most susceptible to sensory stimulation in supermarkets when portions are perfectly positioned, creative colours capture our attention and the succulent smell of freshly baked bread lures us towards the tasty treats in the bakery.
In order to reduce the risk of reaching for the sweet and savoury 'food' sources that sabotage weight loss success, always shop on a satisfied stomach and remain aware of the abundance of attractive advertising that has been carefully constructed with the aim of achieving one thing - to convince you to consume unnecessary calories by purchasing the processed products that will leave you prone to piling on the pounds!

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