Weight loss: the 'diet friendly' treat we should ditch from our diet...

One to watch...

What: Fibre one - '90' calorie chocolate fudge brownie.

Why: despite being deemed a 'guilt free indulgence' by a 'diet friendly' brand, this bite sized brownie not only contains a staggering 7.3g of sugar per petite portion (adults' are advised to consume no more than 30g of the sweet stuff a day!), but it's also...

• Full of far from innocent ingredients - we're talking more sugar in the form of fructose and chocolate flavoured fudge pieces.
• Crammed with saturated fat - 1.8g may seem like a sensible amount...until we consider the (stupidly) small serving size!
• Predominantly a processed slab of sugar - the sweet stuff is stated as its third ingredient which means that it's one of its core components.
• An insufficient sweet treat - its visually small size will fail to promote a sense of psychological satisfaction whilst fuelling the feeling of deprivation, two factors that can increase the incidence of indulging in a second serving.
• Likely to be combined with a dollop/s of cream of ice-cream - additions that will instantly increase our overall caloric consumption as well as our intake of fat, saturated fat and/or sugar.

Final thought: although opting for a low calorie cake may seem like a sensible solution to satisfying a sweet tooth - particularly if its promoted with cleaver claims such as 'naturally high in fibre' and 'lower in fat' - it's important to understand that calories aren't the only culprits responsible for hindering our health - excess salt, sugar, fat and saturated fat are all equally as detrimental and aren't as easy to 'eliminate' via exercise and activity.

Before your're brainwashed by the proclaimed weight loss 'professionals' who persistently promote this particular product as a 'sensible' sweet treat, think twice about its nutritional value (or lack of it!), question their qualifications (no knowledgeable nutritionist would recommend resorting to such a small and sugar fuelled 'treat' without highlighting why it will hinder your health and healthier habits) and remember that small doesn't necessarily mean sensible, or satisfying. 

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